Anheuser-Busch will make, bottle, and distribute the drinks through the U.S., in partnership with its wholesaler network.
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It is always great to see a brand new sales station opening outside its shops, and better to see Starbucks diversifying from coffee. It and Anheuser-Busch were swift to point out the prepared-to-drink tea group is worth and has grown at a 16% compound annual growth rate over recent years.
What they did not mention is that many drink manufacturers small and big are fighting for consumer dollars in the group. To name but one, a dominant bottled tea line anchored by the Lipton brand that is classic, and including Lively and Pure Leaf is distributed by Starbucks chilly coffee teammate PepsiCo.
So contemplating the competition that is recognized by other peers and PepsiCo, I can not picture this will be a game-changer for Starbucks or Anheuser-Busch. Instead, it should be a great side business for both which will add to their individual lines that are top.
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